[Above: Animated GIF stills.]
Laurel Ptak's exhibition takes the show in a different direction by commissioning 26 photographers, designers, and new media artists to embrace the animated GIF. Appropriately titled Graphics Interchange Format, the show explores how a lo-fi digital image technology invented in 1987 fares in contemporary context. Ptak gave artists only 3 days to complete the commission and encouraged the use of photographic materials. A few of the artists had never made an animated GIF before, while others were notorious for it. "Some use the form epically," says Ptak, "like a novelist or film director; others are self-reflective about the limits of technology and representation; many challenge photography's usual atemporal disposition; and then some just make me giggle." The results are 67 artist-made animated GIFs shown on 44-inch flat screen in an infinite loop. Each are sold in an unlimited edition for $20, accompanied by a personalized note from the artist.
Graphics Interchange Format features works by Victor Boullet, Tyler Coburn, Petra Cortright, C. Coy, Daniel Everett, Thobias Fäldt & Per Englund, Martin Fengel, Jason Fulford, Nicholas Grider, Pierre Hourquet, Konst & Teknik, Eke Kriek, Emily Larned, Matt MacFarland, Katja Mater, Kelci McIntosh, Ilia Ovechkin, Robert Overweg, M. River, Noel Rodo-Vankeulen, Asha Schechter, Trevor Shimizu, Jo-ey Tang, Anne De Vries, Karly Wildenhaus and Damon Zucconi. iheartphotograph.com